The Salone del Mobile: For many insiders, the Milan design fair is THE trend barometer

From the 17th to the 22nd of April, it was time again: The Salone del Mobile opened its doors and hosts of international buyers, designers, architects, journalists, design fans and the stars of social media stormed the Milan Exhibition Center. The fashion metropolis of Milan has long since become a design mecca, and the Salone del Mobile is regarded by industry insiders as the most important design fair worldwide. Thus it’s no wonder that alliances are being forged between the furniture and fashion industry. An absolute eye-catcher is the now expanded cooperation between the fashion brand Dolce & Gabbana and the kitchen appliance manufacturer Smeg. The colorful world of the Italian design duo pours over the entire Smeg range and colorful and wildly patterned refrigerators, electric kettles, cooker hoods come out.

The colorful world of Italian design duo Dolce & Gabbana pours over the entire Smeg range

But not only the exhibition center Rho Fiera Milano attracts attention during the Salone del Mobile. The whole city wooed by the fad of this ‘design happening’, which even calls for industries that have only little to do with design. Including the car brand Audi with a grand entrance in the middle of Milan’s city center. Luxury brands like Louis Vuitton and Hermès rent elegant palazzi where they present their home collections. Even classic furniture brands such as the Scandinavian label Gubi have long recognized that it enhances media attention when – instead of in one of the exhibition halls – you present your own collection in the dignified ambience of a palazzo. Bottega Veneta has been showing its home collection in the 18th-century Palazzo Gallarati Scotti on Via Borgospesso for three years now. I can only recommend a trip to this extravagant location to any Milan visitor.

Bottega Veneta has been showing its home collection in the 18th-century Palazzo Gallarati Scotti on Via Borgospesso for three years now

The special feature of these palazzi is not only the sumptuous furnishings: ceilings decorated with stucco, Baroque paintings, lavish décor, impressive Murano chandeliers are the witnesses of a bygone era, at the doors of which ordinary visitors usually knock in vain. These venues – some still privately owned or under the supervision of foundations – are often open to the public only during special events. State apartments, like the one shown here, always put me under a very special spell. With the result that they unfortunately distract one (me ;-)) from the essentials. Because something new, groundbreaking or even award worthy was not to be discovered at the exhibitors.

The Scandinavian label Gubi at the private Palazzo Serbelloni

Parallel to the Salone del Mobile, the parallel event Fuori Salone takes place in the area around Via Tortona, where international designers present their designs. Here former factory and warehouses, hidden backyards and lofts become temporary exhibition and party locations. The event has now cult status and resembles a promising contact exchange: Here, quite a few young talents have been hired by established designers right from the spot.

Appaloosa: The newest member of the luxury bed-collection by Hästens

Every two years – including 2018 – EuroCucina will be showing the latest kitchen trends. And the Salone del Bagno presented the novelties in the bathroom area. Both in the kitchen and in the bathroom – as in previous years – wood was clearly the trend material. So the solid wood kitchen is no exception. Very chic I find the relaxed look, in which wood is combined with marble or natural stone. Let’s start with EuroCucina: While German manufacturers such as Nolte and Leicht are following this trend rather hesitantly, there is no one among the predominantly Italian suppliers who work without wood. The fingerprint-absorbing glossy front does not even play a minor role. Wood is clearly the star, from which companies like Team7 or Riva1920, which have always bet on the natural material, profit. And gladly rough and haptic in the natural tone of the respective wood species. The classic marble colors black and white, but also green or brown conquer the kitchen world. And that looks mega (!!!) chic.

I found that to be an eye-catcher: Futuristic bookshelf – of course made of wood – on a rough concrete look (by Mogg)

Conclusion Salone del Mobile:

Although the 57th Salone del Mobile – with 1,841 exhibitors in 22 halls and 434,509 visitors – reported a plus of 17%, the innovative was lacking. Wood is an indispensable part of the bathroom and kitchen. Star designer Matteo Thun, who designed the ‘Icon’ table for Riva1920, told me: “Wood is the answer to the loveless minimalist design of the 90s.” I think he’s right.  BvH

At the Riva1920 stand there was a lot of traffic as in previous years. The table tops – giants from old wood roots, which are elaborately salvaged and processed – were a highlight

The new sofas

The manufacturers still rely on shades of green and velvet as material as to be seen at the both of Poliform

Curved velvet charme by Marelli

Flexform sofa design with colored piping

Italian sofa expert Baxter presented a collection of suede leather

Wrinkled designs from Laura Meroni

XXL sofa in shades of gray from Meridiani

Sofas in all shapes: Oval – here from Living Divani, curved, L-shaped or round

Classic sofa design – like this one from Gervasoni – was more the exception

Minotti showed on his 70th anniversary on large screens the diversity of its collection

In the meantime one needs a little break, out in the sun

Not much new in the Milanese design firmament

The industrial look for the kitchen…

…reinterpreted by Diesel Living

Even the modern kitchen look (by AR-TRE Cucine) does not stay without wood

Arrivederci hob: Here the hotplate is integrated directly into the marble worktop

Kitchens are gray now

The country kitchen (by Snaidero) celebrates a comeback…

…gladly in combination with natural stone such as marble (kitchen by Häcker)…

…and in shades of gray. Kitchen by Cucine Lube

Revival of the country style presented by Scavolini: I like it!

Practical: Extractors – as here from Siemens – are directly integrated in the ceramic hob

Beautiful, oval dining table with round marble base by Roche Bobois, Paris

The latest bathroom trends

The industrial look also conquers the bathroom as here from fashion designer Diesel for Scavolini

Bathroom impressions from Cielo…

…also with industrial chic

I like this oval mirrors very much…

Bathroom fittings now show their colors: Washbasins in blue-gray, pale pink, slate gray or chocolate brown (by Cielo)

I find the bidet and toilet very elegant in this stone gray

Many dream about it: The view from the bed to the bathtub

Integrated gym in the bathroom: “Gym Space” by Mattia Pareschi

Impressive exhibition stand with a green inner courtyard at Poliform

A view into the old palazzi

The Scandinavian label Gubi presented its collection in the dignified ambience of a palazzo:

The Palazzo Serbelloni…

…with a fairytale ambiance…

At the Palazzo Bovara, the Italian Elle Decor curated the exhibition “On Life – Millennials at Home” with more than 40 design partners and Google as main sponsor. The question was asked how the Generation Y of “digital natives” shapes its domestic life

In the courtyard of Palazzo Bovara, Elle Decor designed this magnificent, temporary garden

Louis Vuitton also presented the collection “Objets Nomades” in the dignified rooms of a Milanese palazzo …

…including these two seat models in wicker look

Hermès is now designing tiles and presenting a colorful range of tiles in a Moroccan look. The large tiled halls provided the background for selected pieces of the new home collection. Very cool!

Contact Salone del Mobile

salonemilano.it

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