In the heart of Munich is the Meindl Authentic Luxury Store, where I easily bring my credit card to glow

He is the Grand Seigneur of fashion, being in the industry for more than 30 years. One who has seen it all and knows the fashion industry more than any other: Rolf Griesinger. For many years the sales-and product-manager pampered German companies and got them back on track, he took care of the distribution of the Joop and Kenzo licenses and was responsible for the product management of Falke-Fashion. Griesinger was involved in building the luxury brand René Lezard and brought, with his agency, international high-end labels to Germany. Since 1976, the in the Black Forest born Griesinger, who looks with his snow-white hair and tanned skin a bit like Gunter Sachs, lives in Munich. Here he opened the Meindl Authentic Luxury Store in 2012, where he clothed celebrities and privates with luxury Lederhosen. Even though the successful entrepreneur wanted to turn his back to the fashion-circus long ago.

Knows the fashion industry more than any other: The chosen-Munich and fashion entrepreneur Rolf Griesinger is a qualified textile management expert

MyStylery: Rolf, you really don’t look like a privateer in the retirement age to me.
Rolf Griesinger (laughs): This is what I thought too back then. Actually, I wanted to stop at the age of 55 and have a good life. But lunching with friends every day is too boring for me. I am neither a club-person nor suits me to play golf. Given that, I’m definitely not created for retired life.
MS: What was the challenge for you that made you try the plunge into the competitive retail again?
RG: When they offered me the store amidst the center of Munich, I immediately saw the potential. The ideal location near the Vierjahreszeiten, the Mandarin Oriental and the restaurant Schuhbeck corresponds to the radius of my clients, I just had to do it. Also, the traditional company Meindl was not present with an own shop in Munich and I was able to convince the Meindls with a cooperation and my concept.

Here tradition meets with high fashion

MS: What’s your strategy?
RG: I did not plan the classic garb business, which is why we don’t have Dirndls. The idea to combine tradition with high fashion is much cooler and distinguishes us from the competitors. I just wanted to know again.
MS: The concept seems to be approved by your customers quite well. You even dress the players of FC Bayern.
RG: We now have around 800 regular customers, interestingly, many Swiss, Italians, Americans and many VIPs. But there are no celebrity bonuses. All clients receive the same treatment and attention. Even TV celebs don’t get free Lederhosen here (smiles).
MS: Were there any trends that you have misjudged in your long career?
RG: Yes, the impact of the Internet on the purchasing behavior of customers. I could not have imagined that women even order their evening dresses in the net without having touched the fabric. I did not expect that the online trading market will develop so rapidly.

The shop silhouette reflects in the stylish lamps by Tom Dixon

MS: The clothing is similar to a concept store : You also present shoes, scarves, perfumes, watches, bags …
RG: With that I want to express my lifestyle. I like to discover the newcomers of the industry, and if I like a brand, then I’ll buy them.
MS: More and more stores close and retailoring has become an increasingly difficult and risky business.
RG: Yes, especially multi-brand shops are dying out. No wonder, given the exorbitant rents of commercial properties. That can only be afforded by the high-end labels, which in turn results in that the inner cities all look the same. I am an advocate with manageable dimensions. These can also be controlled better. Because in the end I am responsible for everything. I am proud that I didn’t need a Bank since ten years and that I am able to finance my business myself. This is an incredible feeling of freedom. For this, one needs no millions. It is a question of scale.
MS: You are the father of a grown-up son. Have you given him this attitude on his way?
RG: I think so. These are values that I stand for. The education of my son was important to me. A good education cannot be replaced. This includes staying abroad and foreign languages. My father was a watchmaker, I have a humble background and have always suffered from the fact that I am not so good with different languages.

Sweet, the leather jackets of Meindl for the fashion-conscious offspring

MS: Is there still time for privacy given all the action? How do you relax?
RG: I am passionate motorcyclist. Cruising through the countryside with my Harley makes me happy. I’m not a champagne type, don’t need a yacht or other luxury. Here and there, I have taken hiatuses. After 25 years in product management I needed a change of scenery and traveled through Australia for several months. That was one of the best decisions ever.
MS: In addition you’re a convinced Ibiza lover. In Ibiza we have also come to know each other…
RG (laughs) Right. At the beach of Tropicana Beach Club. When I came there in the 70s, there were only hippies. Later I had a house up in San Juan and to my neighbors counted Jade Jagger, whose father Mick Jagger is good friends with Kate Moss and Nina Hagen. This was an interesting clique. The island was a paradise for sannyasins. But that was never my world, just as drugs and the today exaggerated luxury tourism. For that I am too homespun. BvH

Proper in Lederhosen and Bavarian ‘Janker’-jacket: The football-stars from FC-Bayern Munich

In addition to the classic Lederhosen from Meindl …

… there are i.a. Cashmere from Allude and FFC, shirts from Salvatore Piccolo, Jeans by Adriano Goldschmied …

… clothes from Missoni, the collection of Paul Smith, Crossley, IQ Berlin …

… and my personal favorite: Camouflage-Cashmereshawls by Novelty

Cool guy: Fashion expert and motorcyclist Rolf Griesinger wearing a cool Bikerjacket

How about a costume dress made of suede for next ‘Octoberfest’?

Also the celebrities love Lederhosen. “But never speak their names,” says fashion entrepreneur Rolf Griesinger who appreciates his customers’ trust

Contact Rolf Griesinger:

www.griesinger-mode.de

www.meindl-munich.com

The post Rolf Griesinger, the Grand Seigneur of Fashion appeared first on My Stylery.

Premium exhibition hall in the spring of 2015: The number of visitors is large

Clear the ring! From the 6th until the 10th of July it’s Berlin Fashion Week and a whole branch goes wild. When the international fashion scene comes to the capital this week, Berlin transforms more and more to a big catwalk, and therefore the meeting point of international designers, salespersons, representatives of the fashion industry and the stars. Parallel, the Premium opens its doors on the 8th of July, the biggest fashion fair in Germany, whose cofounder is Anita Tillmann. In 2003, the studied textile- and apparel engineer organized her first fashion fair in the disused rail tunnel of line three, below the Potsdamer Platz.

Anita Tillmann, fashion-enthusiastic managing director of Premium fair

MyStylery: What motivated you to initiate a fashion fair in Berlin?
Anita Tillmann: In 2002, the market was dead; everywhere you looked were the same German labels like Boss or Strenesse. The idea of the Premium was to bring international and young designers to Berlin. We act by a “curated concept”, where the product is focused on and not the optic of a complex arranged stand. Here, it’s not the one who pays the most or books first who gets the biggest and best stand.

Distributors and industry experts evaluate the collections of the exhibitors

MS: You set yourself to support the young from the start. Not only with the Premium, but also with the, by you and other fashion experts recently launched initiative, “Fashion Council Germany”.*
AT: We support young design talents by offering them areas on the Premium to show their collections. I wish the old-established, German fashion companies would internalize this thought in order to make space for new ideas. We need the young and have to promote them accordingly. It’s like football.

Not only the big brands are presented

MS: Street-Style influences fashion more and more. Can’t the established designers think of anything new?
AT: We live in the selfie-culture of a digital world, what strengthened the interest in fashion of young people. This is a new influence, which also makes fashion fast-moving and requires a new approach.
MS: However, the young fashion design often stays prohibitive, even for the small budget.
AT: Yes, because also the young designers produce little quantities in Europe. The more pieces get produced, the cheaper the product and hence the final price will be.

Here an order is placed

MS: Many designers aren’t present on the Berlin Fashion Week anymore and show their collections in Dusseldorf or Paris instead.
AT: No one shows in Dusseldorf anymore. This surely is a cost factor as well. Also, people start to question the show concept: the press reports about which children of prominent sportsmen sit in the first row as invited VIP’s, instead of talking about the shown collections. Here, things should be improved, with more seats for fashion experts and fashion press.

Fashion experts among themselves: Premium-chief Anita Tillmann (right) with Gabriele Frantzen (Jewelry) and Annette Weber from Instyle magazine (left)

MS: Isn’t it very presumptuous, that, especially in foreign countries, the Berlin Fashion Week gets derided on and so arguably isn’t taken seriously?
AT: Absolutely. Though Milan, London, Paris and New York underestimate with their attitude the German market and its purchasing power. Maybe its also an expression of fear. The market is growing constantly. One can’t pass Germany anymore. BvH

*Fashion Council Germany is the merger of influential, German fashion experts – i.a. Vogue-chief editor Christiane Arp – who wanted to lead the focus onto the German market and to in Germany produced fashion. Fashion should be noticed as a cultural- and economical good, young designers should be supported and the medial perception of German fashion design should be strengthened.

Contact:
www.premiumexhibitions.com

Photos by Premium

The post Interview with Fashion Entrepreneur Anita Tillmann appeared first on My Stylery.