I really like her collection: Designer Dorothee Schumacher and me

When the magazine Vogue invites to ‘Vogue Fashion Night Out’, fashion enthusiasts from all over the place are streaming through the Republic to attend the event, which is celebrated in Berlin and Dusseldorf for the seventh and in Vienna for the first time.
Berlin is buzzing and legions of shopping victims and fashionistas follow the sales marathon that has been initiated by Vogue. It is an international shopping initiative with all the big shops along the Ku’damm and the Friedrichstraße participating. For this special shopping night the luxury boutiques and department stores came up with really cool ideas to convince their fashion conscious clientele to consume. Discounts, so-called ‘Special Editions’, and special campaigns of the respective label tempted the mainly female audience until midnight.

The colors of fall mirror the current Minx collection: rusty nuances and auburn, combined with rosé-, nude and coral colors. Very intriguing: the auburn petticoat

Prosecco, cocktails and hors d’oeuvres ensured that the good mood resembled maximum excitement. The fashion label ‘Minx’ which set up a pop up store at the Sofitel Hotel offered high-end appetizers and creations from ‘Minx’ designer Eva Lutz from the current fall winter season. ‘Minx Brand Ambassadors’, for example actress Nathalia Wörner who advocates the campaign ‘Kindernothilfe’ (editors note: children in need), which is supported by ‘Minx’ with a special edition, also mingled among the fashionable crowd.

Actress and ‘Minx Brand Ambassador’ Nathalia Wörner in front of the ‘Minx’ special edition: 45% of the profit is being donated to Kindernothilfe (Editor’s note: children in need). Bravo!

The celebrity concentration on such events is above average, after all each label equips one or the other VIP with their chic clothes. At the Schlüterstraße Vogue’s editor in chief Christiane Arp chatted vividly with Dorothee Schumacher in her flagship store while listening to live music from flutist Kathrin Christians. On this evening you could have one of the so-called ‘Pouches’ a kind of clutch made from the same fabric as the current Schumacher collection, personalized with your own monogram. While in the meantime sipping a delicious ‘Radical Flower Cocktail’, an exquisite drink that might have been quite healthy if it hadn’t been for the Gin.

Designer Dorothee Schumacher and Vogue’s editor in chief Christiane Arp with a ‚Radical Flower Cocktail‘

Veronica Pohle welcomed Designer Jelena Radovanovic of the label ‘Holy Ghost’ at her boutique. With her stunning looks Radovanovivc resembles a model herself and can easily compete with the three hired models that presented her puristic appearing collection.
Iris Jorde’s boutique ‘Amorph’ was temporarily so crowded, that walking was nearly impossible. The clothes on the racks were sorted from left to right like there was no tomorrow. Doesn’t matter. I’ll come back and take a look at the things my fashion-focused eyes have scanned when the run is over. Without celebs, without prosecco and without excuse. BvH

Veronica Pohle’s Boutique shined brightly illuminated through the autumnal appearing night. The cold temperatures can neither stop nor irritate a real fashion victim

‚Holy Ghost‘-Designer Jelena Radovanovic resembles a model herself

Prosecco in pink as a special edition at Veronica Pohle

Gorgeous and simple: Veronica Pohle presents the fashion label ‘Holy Ghost’ in her Boutique

‘Amorph Black’ at the Schlüterstraße in Charlottenburg …

… was temporarily so crowded, that walking was nearly impossible

Abstract prints and graphic optics, as seen at ‘Amorph’ are super hip. The skirt from ‘MGSM’ gets a big like!

One of the nicest shops altogether: Dorothee Schumachers flagship store at the Schlüterstraße

‘Pouches’ a kind of clutch made from the same fabric as the current Schumacher collection, personalized with your own monogram

Shop ’til you drop

Live music: Flutist Kathrin Christians masterful performance was fantastic

Shopping-Paradise

Too bad I can’t buy this lamp from Dorothee Schumachers Shop. It would fit perfectly into my apartment

Especially for this event designer Eva Lutz travelled to Berlin, so she could welcome the customers herself

Minx also designs evening fashion like this gorgeous, golden robe. MyStylery is thrilled!

The lingerie-boutique ‘Agent Provocateur’ came up with a special idea for the event. A barely dressed model posed in the shop window and presented sweet slips with an even sweeter smile

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Here everything is for sell, from the latest fashion collections of international Designers up to vintage furniture, Berber carpets and the good old long playing record

What a cool location, I thought as I recently strolled by “The Store”, Berlin’s newest concept store on the lower level of the private club Soho House in Mitte district. At the time, still in the phase of a pre-opening for members, “The Store” now attracts all male and female shopping victims and has an area of 2,800 square meters of high end fashion, beauty products, furniture, vinyl, home accessories and delicious dishes. This all-areas-of-life covering mix of products and services makes “The Store” – the look is more like a café than a shop – so unique.

Flowers forgotten? No problem, The Store offers amazing flower creations

The Store supports the local farmers, suppliers and producers. All products are sustainable and biodynamic…of course!

With a cold freshly made carrot vegetable juice I sit on a blue vintage velvet sofa and look at an art installation by Berlin artist Claudia Wieser, while I enjoy an avocado toast (of course this is all “organic”), watching busy freelancers in the rentable working spaces and listening to the sound of the playing record. In between, the new spring-summer collections by international designers such as Jil Sander, Simone Rocha, Tabitha Simmons, Alexander Wang or Balenciaga. For the little ones, the children’s corner offers cute knit sweaters, jackets, dresses and glittering ballerinas of the fashion brands Eagle and Elfie.

Chic in shell even for the little ones: Fashion for kids with the labels Elfie and Eagle

This is one of My Stylerys favorite places in Berlin!

Looking for a new hairstyling, make-up, manicure? The British beauty company Barber & Parlour offers a round-carefree service

Shop director Alex Eagle is responsible for this multifaceted mix, whose previous roles include working in public relations for Joseph and styling for Harper’s Bazaar: “We wanted to create a place where people could spend all day. A light, fresh and fun space where guests can shop, work, eat, drink and hang out. Like an open, shop-able private home for everyone to spend time and where everything is for sale from the candle burning, record playing to the sofa you sit on. The Stores aesthetic is paired back, simple luxury. Everything is made to last with a less is more approach consisting of cohesive building blocks for your wardrobe, home and life.”   BvH

MyStylery-Bargain-TIP: The Sale of the winter collection still runs.

Vintage sofa meets Berber carpet. I make myself comfortable on the blue velvet couch

Here every fashion victim could be fully dressed. The Store also offers the latest trend accessories

Contact:
The Store
Soho House Berlin
Torstraße1
10119 Berlin
www.thestore-berlin.com

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