Together with her three employees, Susanne Benter showcases the newest fashion trends

I sensed it from the beginning: From the moment I stepped in, I left the rational area and proceeded to non-controllable territory. Don’t worry: I’m neither on a dangerous expedition at undetected Himalaya Mountains nor am I on the TV-Show ‘RTL-Dschungelcamp’. I’m only exploring the Munich Boutique of Susanne Benter, my friend Andrea has been gushing about. Three years ago Susanne Benter from Northern Germany opened her chic fashion temple at the heart of the Bavarian Isar-Metropolis. Fashion enthusiasts should be equipped with good control mechanisms if they don’t want to get into a shopping fever.

“My only hobby is the daily cycling to the shop”, says Susanne Benter, who advises customers herself every day.

At a 150 square meter sales area the studied ladies’ tailor and textile economist Benter showcases a brand mix her customers love: Missoni, See by Chloe, Ivi – but then there are also rather unknown newcomers, that the former buyer of Ludwig Beck offers a forum at her boutique. “Young designers rarely have a stage”, outlines Susanne Benter her buying concept. “Here they coexist next to already established brands.”

Cashmere is always a goog idea

For 13 years Susanne Benter has been living and working in Munich now. From early on the ‘girl from the countryside’ dreamed of self-employment. “Fashion has always been my passion”, explains Benter, who likes to get inspired by her trips to the fashion capital Paris. “And when I found this shop by accident, it was a real godsend.” Residing between the Hotel ‘Bayrischer Hof’ and the shopping mall ‘Fünf Höfe’ Susanne Benter is in adequate neighborhood. ‘The beauty is, that I am always in direct exchange with my customers and therefore know exactly what they want.

“I absolutely wanted brass as material for the shop design”, says trend scout Susanne Benter, “even though four years ago it wasn’t common at all.”

Beautiful is her shop as well, interior designer Claudia Breil from Hamburg refurbished it with light colors, graphic wallpapers from Cole & Son, wood paneling, and trendy brass. “I didn’t want it clean, cool, white”, says Benter, “but a cozy atmosphere – just like home.” And maybe that is the exposure: The shop with it’s comfortable sitting areas and XXL changing rooms in boudoir style quickly lets you forget where you are. BvH

“We are very much counting on fur, like this mink from Furry”, says Susanne Benter. “Especially younger women don’t buy at the classic furrier anymore.”

Bags of the young Munich label ‘Any Di’ belong into the Benter assortment as well as cashmere from ‘Heart’

Accessories by the Munich label ‘Any Di’

The trends of the recent season: “Capes, Ponchos and ‘Flared Jeans’ are a MUST.”

In the showcase precious jewelries from Nicola Hinrichsen

Susanne Benter offers brands like Bazar de Luxe, Ivi, Paige Jeans, Shirt-à-Porter, Hemisphere Kaschmir, Manzoni 24, Taj, Her Shirt

Inventive is this presentation of the ‘Statement-Colliers’ in round showcases

MyStylery loves the lamps and armchairs in the sixties design

Cashmere is always a good idea

Lurex Stockings from Missoni

My favorite: leather leggings like this from Arma in the current fall colors

Fashion victims watch out: Not only can you buy the great scented candles from Voluspa here, but also the hip fur pom poms

Susanne Benters boutique is located between Promenadenplatz and Salvatorchurch with a view to the Frauenkirche

Contact:

Susanne Benter
Kardinal Faulhaber Straße 15
80333 München
www.susanne-benter.de

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I really like her collection: Designer Dorothee Schumacher and me

When the magazine Vogue invites to ‘Vogue Fashion Night Out’, fashion enthusiasts from all over the place are streaming through the Republic to attend the event, which is celebrated in Berlin and Dusseldorf for the seventh and in Vienna for the first time.
Berlin is buzzing and legions of shopping victims and fashionistas follow the sales marathon that has been initiated by Vogue. It is an international shopping initiative with all the big shops along the Ku’damm and the Friedrichstraße participating. For this special shopping night the luxury boutiques and department stores came up with really cool ideas to convince their fashion conscious clientele to consume. Discounts, so-called ‘Special Editions’, and special campaigns of the respective label tempted the mainly female audience until midnight.

The colors of fall mirror the current Minx collection: rusty nuances and auburn, combined with rosé-, nude and coral colors. Very intriguing: the auburn petticoat

Prosecco, cocktails and hors d’oeuvres ensured that the good mood resembled maximum excitement. The fashion label ‘Minx’ which set up a pop up store at the Sofitel Hotel offered high-end appetizers and creations from ‘Minx’ designer Eva Lutz from the current fall winter season. ‘Minx Brand Ambassadors’, for example actress Nathalia Wörner who advocates the campaign ‘Kindernothilfe’ (editors note: children in need), which is supported by ‘Minx’ with a special edition, also mingled among the fashionable crowd.

Actress and ‘Minx Brand Ambassador’ Nathalia Wörner in front of the ‘Minx’ special edition: 45% of the profit is being donated to Kindernothilfe (Editor’s note: children in need). Bravo!

The celebrity concentration on such events is above average, after all each label equips one or the other VIP with their chic clothes. At the Schlüterstraße Vogue’s editor in chief Christiane Arp chatted vividly with Dorothee Schumacher in her flagship store while listening to live music from flutist Kathrin Christians. On this evening you could have one of the so-called ‘Pouches’ a kind of clutch made from the same fabric as the current Schumacher collection, personalized with your own monogram. While in the meantime sipping a delicious ‘Radical Flower Cocktail’, an exquisite drink that might have been quite healthy if it hadn’t been for the Gin.

Designer Dorothee Schumacher and Vogue’s editor in chief Christiane Arp with a ‚Radical Flower Cocktail‘

Veronica Pohle welcomed Designer Jelena Radovanovic of the label ‘Holy Ghost’ at her boutique. With her stunning looks Radovanovivc resembles a model herself and can easily compete with the three hired models that presented her puristic appearing collection.
Iris Jorde’s boutique ‘Amorph’ was temporarily so crowded, that walking was nearly impossible. The clothes on the racks were sorted from left to right like there was no tomorrow. Doesn’t matter. I’ll come back and take a look at the things my fashion-focused eyes have scanned when the run is over. Without celebs, without prosecco and without excuse. BvH

Veronica Pohle’s Boutique shined brightly illuminated through the autumnal appearing night. The cold temperatures can neither stop nor irritate a real fashion victim

‚Holy Ghost‘-Designer Jelena Radovanovic resembles a model herself

Prosecco in pink as a special edition at Veronica Pohle

Gorgeous and simple: Veronica Pohle presents the fashion label ‘Holy Ghost’ in her Boutique

‘Amorph Black’ at the Schlüterstraße in Charlottenburg …

… was temporarily so crowded, that walking was nearly impossible

Abstract prints and graphic optics, as seen at ‘Amorph’ are super hip. The skirt from ‘MGSM’ gets a big like!

One of the nicest shops altogether: Dorothee Schumachers flagship store at the Schlüterstraße

‘Pouches’ a kind of clutch made from the same fabric as the current Schumacher collection, personalized with your own monogram

Shop ’til you drop

Live music: Flutist Kathrin Christians masterful performance was fantastic

Shopping-Paradise

Too bad I can’t buy this lamp from Dorothee Schumachers Shop. It would fit perfectly into my apartment

Especially for this event designer Eva Lutz travelled to Berlin, so she could welcome the customers herself

Minx also designs evening fashion like this gorgeous, golden robe. MyStylery is thrilled!

The lingerie-boutique ‘Agent Provocateur’ came up with a special idea for the event. A barely dressed model posed in the shop window and presented sweet slips with an even sweeter smile

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