What: Maison et Objet, Interior Fair Where: Paris Since many…
Clearly, the Seventies are back! And with them the stylish flares of London’s fashionable jeans label MiH, one of Britain’s most iconic denim labels with a heritage spanning back over four decades. Chloe Lonsdale, Founder and Creative Director of MiH Jeans, re-established the company after spotting a gap in the market for jeans with a more understated, European aesthetic. After completing a degree in Fashion Design at Central St Martins College of Art & Design, Chloe re-launched MiH Jeans in 2006.
Forever in Bluejeans
Originally named Made in Heaven, the brand was founded in 1969 by Chloe’s godfather with the single goal of providing the most perfectly fitting jeans around. Fans included famous style icons Jane Birkin and Marianne Faithful.
As of now, nothing and no one goes without a high waist flared jeans. I will combine my new jeans with a white or blue cotton shirt! Love it! BvH